Hi, I'm Isaac!
I'm a copywriter and content strategist who's currently working on inbound marketing with Hootsuite's Content Team.
At Hootsuite, I turn complex social marketing concepts into funny, accessible content. That means writing in-depth blog articles, punchy Twitter threads, industry guides, and white papers—plus pitching campaign and messaging strategies! You name it, I can write it.
Before Hootsuite, I cut my teeth with years of freelance music journalism for Canadian publications like A.Side and BeatRoute. I also edited and designed The Attaché Journal of International Affairs, and led 11 writers in producing Demo, Canada's largest student-led music magazine. Most recently, I co-authored a research paper on prostate cancer that will be published in BMJ Supportive and Palliative Care mid-2022.
I'm passionate about finding stories in unexpected places, and I've got the range to bring yours to life. So come say hi—and let's work!